KebabMaster Academy project overview
Portfolio
Client deliveryhospitality / training / B2B

KebabMaster Academy

A training landing page for kebab operators connected to a specialist knowledge base that answers real industry questions and leads readers to a training enquiry.

Audience

Restaurant owners, managers and first-time operators who need to train a team and establish a repeatable working standard.

Challenge

Practical knowledge was scattered and the training offer had no central place where an operator could understand it and ask for help.

Primary goal

Training enquiries and organic visibility for specific industry questions.

Delivered outcome

The training brand has a clear entry page, while topic-led articles create multiple useful paths from search to the service.

Context

The business problem came before the interface.

KebabMaster Academy presents practical training for venues and their employees. Its knowledge base covers real operational subjects, from equipment and meat preparation to sauces, hygiene, workstation organisation and onboarding a new team.

SiteSpark scope

An offer-led landing page and a knowledge base with more than twenty topic articles built around real questions, including training cost and on-site delivery.

01Content strategy
02Offer landing page
03UX/UI
04Knowledge base
05Content SEO
User journey

A clear route to the useful action.

01

An operational problem

The operator arrives from search with a specific issue such as waste, slow service or onboarding.

02

Useful knowledge

The article answers the question directly and shows practical subject knowledge.

03

Training enquiry

The article and landing page provide a short route to request training, including delivery at the venue.

What can be verified

  • A clear training offer and enquiry path
  • A substantial library of specialist articles
  • Internal links connecting knowledge with the service

A relevant direction for

  • Specialist training brands
  • B2B experts building demand through useful content
  • Niche services discovered through search

Bring us the business bottleneck, not a predetermined feature list.

We will map the user journey, the smallest useful scope and the evidence needed to make the project credible after launch.

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